The chemical industry is one of the most boring segments there is and has a constant difficulty in breaking the traditionally cold message in their communication. Suvinil wanted to stand out and prove to people that paint can be more than just colour and can actually make walls more fun.

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We used Suvinil Magnetic Paint to create game boards in public spaces so that people passing by could play Chess, Checkers and Peg Solitaire on the walls with magnetic pieces: Wall Games Suvinil .

The Wall Games Suvinil were a success in engagement inviting thousands of people to literally play on the walls and notice the possibilities that paint can provide besides colour. Sales raised and the spontaneous media generated with the idea also called the attention of decorators and architects, inspiring them to new executions with the product.

Suvinil Magnectic Paint’s use was very limited. Consumers occasionally bought the paint for bulletin boards or to fix photos on walls with common magnets. With Wall Games Suvinil we invited people to play and without noticing they were experiencing new possibilities of use for the product. The idea worked as an inspiration for consumers, decorators and architects to think of different ways to use Suvinil Magnetic Paint. It also helped Suvinil’s brand to become more fun and attractive in the segment