To create holiday packing that drives consumption and reinforces Stolichnaya as a premium brand that's best served ice cold. Achieving trade support and prominent display/floor space was also a primary objective.

As a Russian vodka, Stolichnaya has the credibility of being a genuine vodka. The design is functional, staying true to its form rather than being just another box, it illustrates a drink strategy while providing the consumer a tool to do so.

An innovative and interactive consumer packaging designed to create excitement at point of sale and bring the drink strategy to life. The Ice Shot Glass Maker incorporates a 750ml bottle as well as five moulds enabling the consumer to create ice-shot glasses at home. As more than just a disposible promotion, this is something that can be kept in the freezer and pulled out every time the consumer entertains. The promotion enabled Stolichnaya to gain prime floor positioning during the holiday season, reviews from TimeOut New York and a ten-second PR spot on CBS.