It tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song 'Dreamer', the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater.

The Bold New Honda Civic is ready to shake up the small car segment. 'Chase It' is the third execution in Honda's strategy to engage and entertain customers, and follows on from highly successful campaigns for HR-V and CR-V. The Honda R&D team chased their dream to create the boldest Honda Civic ever, and we think there's a strong parallel between this and the dreams that Honda customers chase every day.

Extensive look development before shooting made sure we had the elements just right, from the comet and the explosion to the impact crater tendrils and the integration of the purple crystals.

Even the simple shots had sky replacements and extra matte painting elements added. The impact sequence had some quite complex CG shots involving smoke and fire sims and 3d environment work

While the car was always live action, the team used a proxy model of it to catch the lighting and reflections from the CG meteors. On the shot where the meteor flies past the car for example, the team used the proxy to generate those swinging shadows on the car.

Our environment artists created the pre and post meteor strike landscape. Intricate CG simulations were used to create the comet breaking through the earth’s atmosphere. We had to strike a delicate balance between believability and fantasy.