Film Craft > Film Craft

PEPSI NEX MOMOTARO EPISODE ZERO

Alt.VFX, Brisbane / SUNTORY HOLDINGS LIMITED / 2014

CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

This epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon.

There is an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast(ONI). The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival.

Execution

Based on the Japanese fable “peach Boy” or Momotaro, the first installment of a three episode series required Alts creature design expertise to build a giant 100m lava demon(ONI) or Oni. This makes cameo appearances in the first two installments setting up for the final showdown in the third. Shot entirely in LA and Nevada.

More Entries from Visual Effects in Film Craft

24 items

Gold Cannes Lions
HONDA ILLUSIONS

Art Direction/Production Design

HONDA ILLUSIONS

HONDA, mcgarrybowen

(opens in a new tab)

More Entries from Alt.VFX

22 items

Silver Cannes Lions
NOCTURNAL MIGRATION

Visual Effects

NOCTURNAL MIGRATION

Alt.VFX

(opens in a new tab)