The film is a metaphor for ‘the thrill of the next’ – the feeling of driving Toyota C-HR. It sees a young couple on a non-stop drive through a world of next-level experiences, captured in an epic, continuous shot. It shows the C-HR move seamlessly from one impressive environment to another – from futuristic factories and fashion runways to psychedelic kaleidoscopes.

Shoot constraints meant that we couldn’t use motion control on set, but we prevized shots beforehand and executed them with a high degree of accuracy. We invented a system whereby we were able to create camera moves in 3D, then use a LED light rig to provide a guide for the camera crew of timings and position of the physical camera.

These plates were then tracked, and the talent was then married into our 3D car. The car’s motion was simulated using a number of physical parameters to follow a choreographed path. We then sculpted interiors, environments and digi-doubles, blending all of the elements to create one, seamless shot. We then layered lighting and other elements to create the final look, one that is a breath-taking ride!