Qantas Frequent Flyer has unveiled a new advertising campaign, featuring a life-size replica of NASA’s Mars rover “Curiosity”.

Qantas Frequent Flyer was given permission from NASA to use “Curiosity” as the star in its campaign, which is based around encouraging members to explore all the ways to get the best out of the Qantas Frequent Flyer program.

The multi-platform campaign began screening across Australian commercial television channels from Sunday 16 June 2013, along with digital and print advertisements, social media and outdoor.

The concept was created by Qantas Frequent Flyer’s creative agency with the 350 kilogram motorised replica built by Yippee Ki-Yah in Sydney.

The campaign tagline ‘For Every Journey’ highlights that members have hundreds of opportunities to earn points across every day activities from going to the supermarket to going on holidays. In other words, the program isn’t just about flying.

The campaign was shot in Sydney’s CBD and in outback Australia, with the TVC featuring the voice of legendary Australian actor, Jack Thompson.

Alt. teamed up with the director and agency to help create the Mars rover "Curiosity" unveiled in a new advertising campaign for Qantas Frequent Flyers.

Vfx company created a CG version of the rover to help add subtle emotional cues in its performance.

Modelled, animated and lit in XSI, this project was our first using Arnold.