The Mini Garage Winery needed innovative packaging to fit the company’s “Garage” concept for its delicatessen honey flavoured with lemon, cinnamon and chocolate.

Since winemaker Anthony Hammond produces his delicatessen foods in a former tractor repair shop, all of the products from his label have to have an industrial look and feel.

Launched in December 2008, shortly before Christmas, the first shops to receive the honey were sold out within 5 days. Both the national and regional press (Welt), design magazines (page) and design blogs covered the design. On top of that, there were plenty of queries for book production.

To match the industrial look and feel of the brand the honey comes in packaging similar to that found in garages; in this case, in tubes. Obviously, all in high quality designs with different illustrations for each type of honey.The illustrative idea behind the design is to let consumers peek “behind the scenes” inside the tubes. In the style of comic book set in a factory, the image on the packaging shows bees working on the nectar and its special ingredients.