Develop an illustrated fairy tale book based on the “Borkebjs” manuscript and give the individual characters a proper look. The core idea of the story had to be visible in the design of the book: you can only see the Borkebjs if you use your imagination.

Develop a unique design concept, which sets the book apart from normal, bound books. And which also hints to the idea of the story in the way it is designed: you can only see the Borkebjs if you use your imagination.

The month the book was launched on the market 25% more copies were sold than originally planned.

The Borkebjs are the heroes of this modern 332-page fairy tale book, which casts a spell on children and adults alike. The book is all about the adventures of ten furry creatures who you can only see if you use your imagination. The book plays with this idea in its design. The message on the cover of the book isn’t immediately visible to everyone. However, people who see the book’s cover as a game can assemble the title and find the 'entrance' into the realm of fantasy.