Develop a design and a typography for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection: STOP THE WATER WHILE USING ME!

The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The web campaign is designed to convey this message too.

Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! was already sold out. To meet the huge demand, production had to be increased considerably.

The complete design is almost completely reduced to typography. Besides the typography, the only other design element is a hand-drawn line. This reduction and limiting the design to black as a colour emphasise the call for austerity.