TyC Sports is the most important sports channel in Argentina. Winning the World Cup, made the main objective of this commercial to show everything that TyC broadcasts, beyond its original broadcast. We turned the camera around to see actual footage of the audience. What happens and how Argentine men and women react when they see TYC Sports and their unique way of living soccer.

The World Cup was coming and only two channels broadcast it in Argentina. We had to call the attention of people making them choose TYC sports to watch the World Cup. That's why, we decided to show everything that happens to people when they watch a match with us, because this is what we do, the way we experience and sense football is impossible to imitate, exactly the same happens with the feeling we generate on people.

The impact was complete. People shared the commercial on all their social networks. TYC sports was the World Cup channel, achieving rating peaks that were far higher than competitors. In addition, when the spot was aired, people naturally began to film themselves in their homes watching the games and share it on their social networks, captivating us. The concept of the commercial, based on what all Argentines dreamed of, was imposed even on the channel's reporter when talking about the national team, replacing the traditional “Argentina national team” with “Argentina national dream”.

TYC sports is an Argentine channel, and that makes us proud. Our journalists, before being journalists, are Argentines, fans, fanatics, who suffer, live and feel football just like the people. For this reason, this time, to show everything that the channel broadcasts, beyond the match itself, we decided to show what happens to people when they watch a national team match on the most Argentinean channel of all, TYC Sports.

If there is something that we Argentines are, it is soccer fans. And when the World Cup arrives, for all of us it is a matter of state. There are no schools. People don't go to work. The banks close. There is no one on the street. This is serious. And in this World Cup in particular, all Argentines were excited that this would finally be Messi's World Cup. There was a lot of hope that once and for all it would be given. That is why we chose to show images of what happens to people when they watch the Argentine team on TyC sports.