Outdoor > Billboards: Sectors
MERCADO McCANN, Buenos Aires / COCA-COLA / 2019
Overview
Credits
Cultural/Context information for the jury
Coca-Cola with Coffee is a new Coca-Cola product that combines the great taste of Coca-Cola, now infused with real Coffee. With this campaign we intent to infiltrate the coffee world and place a Coca-Cola with Coffee instead. We can find textures and colors from both worlds (Coffee and classic Coca-Cola) in order to communicate that this new product is the great taste of Coca-Cola, with a surprising twist of real coffee.
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