Ada. Your personal health companion. A product capable of being used by millions of diverse people around the world to support their health needs.

In order to be more than a clever technology the interaction with Ada had to be like visiting a good doctor - reflecting the seriousness of your medical health, empathetic to your needs and thoroughly professional.

Therefore we created a living, breathing brand and product mobile experience that reacts, responds and visually communicates with its users. Using friendly conversations, founded in medical precision, it reassures users, helps build trust and opens up the world of medical assessment to anyone with access to a smartphone.

Following initial research, the joint Ada/agency team developed the brand and consumer mobile product in parallel - ensuring that the creative concept and the user experience were entirely consistent.

Working in sprints, with daily standups conducted between Berlin and London via Google Hangouts the product was iterated quickly allowing regular testing with users to gain feedback for incorporation back into the process.

The visual identity was able to be stress-tested and evolved through this application to ensure it delivered the right product experience built into an app. Similarly, the underlying technology and journeys were shaped by this ongoing input, helping to ensure we created a clear, usable interface that would deliver against our ambition.

The Ada app is currently available globally in Android and iOS, with 60% MoM user growth. Ada has experienced successful engagement results with over half a million assessments performed within its first 3 months of launching.

Since launching, Ada has helped hundreds of thousands of people manage their health and receives daily reports from users on how Ada has helped identify a condition or serious illness and seek medical attention quickly.

Ada’s reach continues to grow; today it is the top ranking free medical app in the App Store in over 120 countries and has been featured as the best medical app in the US and Canadian app stores.

Given the sensitivity and cultural nuances around personal health care, we needed to conduct research that was both global and able to dig out real insight into how Ada needed to be developed.

Working with psychologists, we used quantitative tests developed to uncover deep need-states as well as conscious and nonconscious drivers of behaviour in health-related advice and support.

Supplemented with qualitative depths we were able to identify the key themes that would go on to underpin our creative development.

We understood that we needed to demonstrate value to people who do not inherently believe that digital diagnosis tools are useful.

To do that we needed to recognise the contextual drivers of usage and create a product that was credible and met the needs of empathy and reassurance.

The AI engine that underpins Ada was developed to help support doctors in medical health assessments. While doctors typically rely on what is most common, our algorithm uses complex Bayesian networks to mathematically map and analyse symptoms and their potential relationships.

Where typically rare diseases would take 7 years to diagnose, Ada achieves an average of 4 assessments per minute.

Knowing the true potential of this technology, we wanted to step beyond the medical establishment and use our product to empower patients - giving them greater control of their healthcare information, helping them to access information digitally that allows them to make accurate decisions (rather than relying on Dr. Google!)

Supported by our network of doctors, this product has the potential to transform the way we interact with healthcare globally. We’ve partnered technological advances with medical expertise to provide the best of healthcare through the phone in your pocket.