Lack of access. Misdiagnosis. Longer waiting times and shorter visits with your doctor are all signs of a system at breaking point.

Access to health information online has never been higher. Yet, our confidence and trust in this information, never lower.

What if technology could help solve these problems?

We partnered with a Berlin-based healthtech startup who’d developed a market leading Artificial Intelligence tool to help doctors accelerate diagnosis. We transformed that technology into Ada, a groundbreaking consumer healthcare proposition that placed the ability to accurately assess your own medical symptoms into the palm of your hand alongside the ability to interact seamlessly with healthcare professionals.  

The way data was collected, presented and accessed was integral to addressing the complex emotional and cultural nuances around health that exist worldwide (which we unearthed through qual and quant research).

Ada. Your personal health companion.

A product capable of being used by millions of diverse people around the world to support their health needs.

In order to be more than a clever technology the interaction with Ada had to be like visiting a good doctor - reflecting the seriousness of your medical health, empathetic to your needs and thoroughly professional.

We therefore created a living, breathing brand and product experience that reacts, responds and visually communicates with its users. Using friendly conversations, founded in medical precision, it reassures users and helps build trust.

The unique UI has been crafted and tested to replicate this, while the Visual ID is Inspired by shapes from the human genome. Pastel colours and subtle movement reflect a calm, assured tonality and a sense of responsiveness that humanises the smart AI that powers it.

The AI engine that underpins Ada was developed to help support doctors in medical assessment. While doctors typically rely on what is most common, our algorithm uses complex Bayesian networks to mathematically map and analyse 12,000 diseases and 8,000 symptoms and all their potential relationships. A team of over 20 medical professionals have spent years training this system to recognise the complex make-ups of rare illnesses and cancers.

Using this as the foundation, we then developed a complex natural language messaging interface that modifies its behaviour based on the data it holds on the patient to help consumers open up and relate to Ada as if it was a real medical professional.

The diagnosis engine and personal health record then presents complex health data in a reassuring and understandable way.

Ada is available globally on IOs and Android and is the number one free medical app in 120 countries. It has delivered over half a million assessments to date.