We discovered that the economy of corner shops in Colombia depends on their ability to attract customers and keep them engaged by offering enjoyable experiences.

However, the vast majority lack attractive furnishings to achieve this.

Poker beer revolutionized corner shops by repurposing THE PETACO, a standard beer transport item that often accumulated in heaps at each shop. We integrated it into a fully functional and crafted design system, allowing shopkeepers to create any desired furniture. This transformed their corner shops into social hubs, offering diverse experiences that boosted both: their business and our sales volume which grew up to 30%.

Corner shops are an essential part of the Colombian economy. It's estimated that there are more than 500,000 throughout the country, responsible for 52% of the sales of everything that is consumed nationally. They are important not just for what they represent in neighborhood dynamics but also for all the families that depend on their economy.

According to research, only 4% of them have the resources to equip their stores with the necessary furniture to give customers experiences worth staying longer, having fun, and thus consuming more.

That's why Poker, one of the leading beer brands, used a resource that was already there: the PETACO, an essential object for beer distribution in Colombia where the most common consumption method is in returnable bottles.

We've revolutionized the ordinary beer box stacked in stores – let's face it, it's not always the most aesthetically pleasing – and elevated it into a dynamic, fully modular design system available for each corner shop nationwide. Each piece has been meticulously crafted to not only enhance functionality within stores but also to exude an unparalleled level of allure and branding. It's a transformation that goes beyond mere furniture; it's a statement of style that everyone can see and use on the streets, at every corner where there is a neighborhood shop.

Poker beer thrives in corner shops, comprising 65% of the distribution. Traditionally, we've furnished them with branded materials and standard furniture for effective visibility. However, the necessity of branding has intensified due to the rise of discount shops and craft beer bars in neighborhoods, impacting this channel significantly.

Our challenge was revitalizing corner shops by enhancing functionality and enjoyability to prolong customer stays and increase their average ticket.

Yet, equipping over 500,000 stores nationwide with branded furniture is unattainable.

So, we opted to utilize something that has always been there: PETACOS, regular beer boxes that we transformed into a functional design system.

Shopkeepers access it through BEES, our B2B digital platform where they earn and redeem points for beer purchases.

Our objectives:

10% of stores transformed into social hubs with the same budget.

30% increase in branded furniture units.

15% increase in beer orders.

25% reduction in furniture expenses.

Transforming PETACOS into furniture for neighborhood stores has had a positive impact on business results. Increasing shopkeepers' income by 15% and the frequency consumers’ visits.

Furthermore, the improvement in customer experience has led to an increase in both the duration of visits and beer consumption in the stores.

The initiative has successfully achieved its original goal of transforming neighborhood stores into attractive and sustainable entertainment spaces, allowing us to achieve the following results according to the established objectives:

Now, we can transform +15% of corner stores into social hubs nationwide with the same budget.

+46% increase in branded furniture units reusing PETACOS instead of producing regular furniture.

+30% sales volume increase, which represents that the more Poker beer shopkeepers buy, the more furniture they can create.

+32% savings on furniture for corner shops, helping shopkeepers one PETACO at a time.

In Colombia, 82% of our beer volume originates from bottle distribution, reflecting the preference of our consumers for this presentation. Consequently, the PETACO plays a vital role in its distribution, distinguishing Colombia from other markets where cans dominate. This underscores the relevance of our idea in Colombia, as PETACOS remains integral to corner shops, venues that serve as socializing and entertainment spaces for people.