We created (re)boot to eliminate waste in the sports industry and keep gear in play for longer.

Through this idea, we are showing the sports industry that harnessing the power of passion to fight waste and promote sustainability is possible. With the kit collections and activations we prove that sustainability can be cool and entertaining within the sports industry.

The way we make and buy clothes is not sustainable. Each item of clothing is worn 7 to 10 times before being discarded. But the professional sports industry discards things even faster.

Every season, leagues, clubs and athletes all over the world discard used sports equipment, contributing to a growing waste problem. Major League Soccer alone goes through 12,800 pairs of boots and 5,400 balls a year. Traditional recycling and donation methods fall short due to the variety of materials involved.

We launched (re)boot through a partnership with Inter Miami CF. For context, Inter Miami is one of the most relevant soccer teams in Major League Soccer, which is a US men's professional soccer league. Its roster includes soccer icons like Lionel Messi and Luis Suárez. The Miami based team, co-owned by David Beckham, has been attracting record crowds, recently drawing the third-largest crowd for a regular-season game in MLS's three-decade history.

Additionally, Miami is a major hub of innovation being deemed one of 31 tech hubs across the United States. It is home to major talent from across the Americas, and considered the “hub” of the Americas. Additionally, Miami is a coastal community with a sensitive ecology.

All of these variables created the right cultural, regional, national AND international context to design, develop and launch (re)boot, the first upcycling initiative for used in-play gear, here in the city of Miami, with Inter Miami.

Over the years, the landscape of fashion consumption has evolved, influenced by the rise of fast fashion. Consumers now purchase 60% more clothes than they did 18 years ago, with each item typically worn 7 to 10 times before being discarded. However, the professional sports industry only wore their gear twice per game.

Our objective was to go beyond reducing, reusing, and recycling—and pioneer a transformative approach to managing sports gear waste. We needed to repurpose discarded equipment from various clubs, creating a new model that not only reduces waste but also resonates with the values of sports fans.

Our challenge was creating innovative, sustainable strategies to establish a circular lifecycle for sports gear. This solution needed to be economically viable and operationally feasible for sports teams, with the potential for adoption across different sports leagues, thereby setting a new standard in sports industry sustainability.

We knew that the city of Miami was the right place to launch (re)boot for a few reasons.

1. Culturally: Inter Miami fans were primed due to past brand sustainability efforts. The city is full of hypebeasts, folks following culture - especially the culture of sport. We were right. Our upcycled jerseys sold out upon launch and the brand was approached by other cultural institutions across Miami, such as the Design District and Art Basel, to activate.

2. Environmentally: Miami is a coastal community, interested in protecting its waters from waste yet the sports industry discards in-play items quickly. Every leagues all over the world discard used sports equipment, contributing to the waste crisis. Major League Soccer alone goes through 12,800 pairs of boots and 5,400 balls a year. Traditional recycling methods fall short due to the variety of materials involved. Our brand, promoting circularity, is a solution

Beyond the business model, we created (re) boot’s branding, which includes a collaborative modular system that allows the brand to partner with any team or league. We started with Inter Miami by collaborating with upcycling Designer Justin Mensinger to turn used jerseys into kits for the training academy. We debuted the kits at an official match walkout. To expand the system, a second partnership was done with designer row_____z. The kits became official MLS merchandise, and they also featured a tag that allowed people to track our product’s sourcing and learn about the designers behind them.

(re)boot also partnered with artist Carlos Herrera and repurposed club discarded gears to create an art exhibit that was featured at the Art Basel. For this season, we are currently working with artist Garry Lockwood to create Inter Miami’s first-ever mascot, which is made entirely of repurposed club materials.

(re)boot’s visual identity is a reflection of a unique approach to sustainability. Through the art of deconstruction and reconstruction, new life is breathed into the worn sports equipment, turning discarded gear into statement pieces with visually captivating forms and textures. The logo and name symbolise the transformative power of rebooting, reinventing and reimagining. Every visual element presented embodies a commitment to sustainability and innovation.

To bring the brand to market, we collaborated with designer Justin Mensinger and Inter Miami. Used professional jerseys were turned into kits for Inter Miami’s training academy, and launched on an offical game walk out. Following that, ROW_____Z transformed used gear into official MLS merch, featuring sourcing and designing tracking tags, and artist Carlos Herrera created an art exhibit at Art Basel Miami using repurposed gear.

We are now working with artist Garry Lockwood to create Inter Miami’s first-ever mascot, made entirely of repurposed club materials.

(re)boot’s impact spans far and wide. As a multifaceted effort, it launched by introducing Inter youth training academy kits championed by the players themselves at an official MLS match walkout. The fashion items created by (re)boot in partnership with ROW_____Z became official MLS merchandise, and sold out. Lastly, collaboration with artist Carlos Herrera was featured in publications and across social channels after launching at the culturally influential Art Basel, Miami.

Over two seasons, 5,000 units of damaged or residual sportswear were recovered. Imagine the waste that will be mitigated in the years to come.

Our goal is to work with each MLS team to reach new and diverse audiences. Strategically this will allow the reduction of vast amounts of waste and additionally leverage the influence of these clubs to create a movement. With every (re)boot product launch, it is revolutionizing the sports industry and sustainability.

(re)boot is a brand and a modular system that discovers potential in used gear and turns it into new products that have immense value for the fans.

This partnership system could work with any teams and any league in the world and has the potential to revolutionize the sports industry, reducing waste and creating a business model that brings profit to the teams.