To launch (re)boot, we created a collaborative and modular design system that allows the us to partner with any team or league worldwide, bringing a unique approach to sustainability. This idea is highly relevant to the Industry craft category since the craft is the essence behind every single execution, from the Brand visual identity to partnering with the best street fashion designers to create our collections and the best costume artist in the world to develop the first-ever Inter Miami's mascot, made with upcycled materials.

The way we make and buy clothes is not sustainable. Each item of clothing is worn 7 to 10 times before being discarded. But the professional sports industry discards things even faster.

Every season, leagues, clubs and athletes all over the world discard used sports equipment, contributing to a growing waste problem. Major League Soccer alone goes through 12,800 pairs of boots and 5,400 balls a year. Traditional recycling and donation methods fall short due to the variety of materials involved.

We launched (re)boot through a partnership with Inter Miami CF. For context, Inter Miami is one of the most relevant soccer teams in Major League Soccer, which is a US men's professional soccer league. Its roster includes soccer icons like Lionel Messi and Luis Suárez. The Miami based team, co-owned by David Beckham, has been attracting record crowds, recently drawing the third-largest crowd for a regular-season game in MLS's three-decade history.

Additionally, Miami is a major hub of innovation being deemed one of 31 tech hubs across the United States. It is home to major talent from across the Americas, and considered the “hub” of the Americas. Additionally, Miami is a coastal community with a sensitive ecology.

All of these variables created the right cultural, regional, national AND international context to design, develop and launch (re)boot, the first upcycling initiative for used in-play gear, here in the city of Miami, with Inter Miami.

Over the years, the landscape of fashion consumption has evolved, influenced by the rise of fast fashion. Consumers now purchase 60% more clothes than they did 18 years ago, with each item typically worn 7 to 10 times before being discarded. However, the professional sports industry only wore their gear twice per game.

Our objective was to go beyond reducing, reusing, and recycling—and pioneer a transformative approach to managing sports gear waste. We needed to repurpose discarded equipment from various clubs, creating a new model that not only reduces waste but also resonates with the values of sports fans.

Our challenge was creating innovative, sustainable strategies to establish a circular lifecycle for sports gear. This solution needed to be economically viable and operationally feasible for sports teams, with the potential for adoption across different sports leagues, thereby setting a new standard in sports industry sustainability.

(re)boot’s visual identity is a reflection of a unique approach to sustainability. Through the art of deconstruction and reconstruction, new life is breathed into the worn sports equipment, turning discarded gear into statement pieces with visually captivating forms and textures. And that extends to the business model, with a collaborative modular system that allows (re)boot to partner with any team or league worldwide.

We started with Inter Miami by collaborating with fashion Designer Justin Mensinger to turn used jerseys into kits for the training academy. We debuted the kits at an official match walkout. To expand it, a second partnership was done with fashion designer row_____z. The kits became an official MLS merch, featuring a tag that allowed people to track our product’s sourcing and learn about the designers.

(re)boot also partnered with artist Gary Lockwood to create Inter Miami’s first-ever mascot, which is made entirely of repurposed club materials.