The idea of “Remake Fairytale”, the perfume advertisement where we portrait the new modern princess with a confident attitude. The princess that will not be defined by men but the story in which women are standing up for herself and create her own fairytale. Cinderella can reject the glass slippers if she think her other shoe fit her better. Or the Snow White who choose to eat hamburger rather than the apple and not end up as sleeping beauty.

Women are all grow up with fairytale where princess has to be weak and waiting for the prince riding the white horse to rescue her. Even when we grow up, the idea of the fairytale has embedded into our mind that it has framed our thinking.