The LEGO Braille Bricks set ensures equal access to education, irrespective of disability, fostering lifelong learning opportunities.

For blind and partially sighted children, and even adults, it makes all the difference if they can share their journey of learning braille with the people they love the most. The set, made available to the public for the first time, invites family in the learning process and creating engaging play experiences. This promotes social inclusion and quality education by providing accessible learning opportunities for visually impaired children.

Collaborating with experts demonstrates a commitment for affordable, inclusive, and quality education for all.

Literacy is highly valued worldwide, and learning Braille is crucial for individuals with visual impairments to access information and participate fully in society.

However, traditional methods of teaching Braille can be rigid and less engaging for children. LEGO's decision to develop Braille Bricks recognizes the importance of making Braille learning more interactive and enjoyable, leveraging the cultural significance of play in childhood development.

Moreover, in an increasingly digital world, where screen time often dominates children's activities, the importance of tactile and hands-on learning experiences is being emphasized. By introducing Braille Bricks at this particular moment, LEGO responds to the need for innovative educational tools that cater to diverse learning styles and abilities.

Furthermore, this initiative extends its impact far beyond sales numbers, as its significance lies in its ability to provide sustainable learning opportunities for the visually impaired community. Recognized as one of Time Magazine's Best Inventions of 2023, the LEGO Braille Bricks set underscores the profound impact it has made on society by breaking down barriers to education and fostering inclusivity through play-based learning experiences.

The introduction of The LEGO Braille Bricks set for the public aligns perfectly with the LEGO Group's overall brand objectives, particularly our commitment to inclusivity, education, and sustainability.

By providing accessible learning opportunities through play, we are reinforces the belief that play and learning are for everyone, regardless of background or ability. This initiative directly contributes to UN Sustainable Development Goal No. 4, which aims to ensure inclusive and equitable quality education for all. Literacy and learning Braille are vital for visually impaired children, enabling communication, access to education, independence, employment opportunities, socialization, and empowerment. It equips them with essential skills for navigating the world, fostering inclusion, and enhancing their overall quality of life.

Moreover, the LEGO Braille Bricks set embodies the brand's Play Promise by delivering fun experiences that stimulate creativity, problem-solving, and confidence in children. For the first time ever, visually impaired children and their families can learn-through-play for Braille. This fulfils our vision of becoming a global force for Learning-through-Play, ensuring that children are equipped with essential life skills for the future. The LEGO Group's partnership with UNICEF to implement the Children's Rights and Business Principles further demonstrates its dedication to supporting children's well-being and rights.

Overall, this campaign not only aligns with the LEGO Group's brand objectives but also demonstrates its commitment to making a meaningful contribution to society, education, and the well-being of children worldwide.

For the blind community, braille is not just literacy, it’s the entry to independence and inclusion into this world. Only 24% of people who are blind or visually impaired are employed, and of these, the majority have braille skills. However, only an estimated 7% of can read braille.

One thing that is missing to teach Braille is something that young children can start with. This affects the 19 million children globally who are vision impaired.

This is where LEGO® Braille Bricks come in. Since 2020, the LEGO Foundation has distributed LEGO Braille Bricks free of charge to organizations specializing in the education of children with vision impairment.

While this was met with overwhelming and positive response globally, it was not available for purchase to the public. This meant that many children and families who want to learn braille through play lack access to the product.

In a climate of growing awareness around inclusivity, the introduction of The LEGO Braille Bricks set for public purchase reflects a positive shift in cultural attitudes towards disabilities. It represents a significant advancement in accessibility and education, and is a step towards ensuring equal opportunities for all children, regardless of their visual abilities.

The collaboration between The LEGO Group, LEGO Foundation, and blind organizations underscores the importance of partnerships in driving social change. It received widespread positive coverage across various media platforms, highlighting its innovative approach to education and accessibility.

Overall, The LEGO Braille Bricks set signifies progress towards a more inclusive society, emphasizing the importance of innovation, partnership, and accessibility in education – in schools and homes.

For the first time, we introduced the LEGO Braille Bricks set for visually impaired children to

share their journey of learning Braille with loved ones, at home.

Based off the learnings from the pilot project with organizations and schools, we designed a digital ecosystem of activities for an immersive learning experience with the physical Braille Bricks. This is the first ever product of its type that is available in the market for consumers – available in English, French, Italian, German and Spanish.

Families are now able to purchase this set online at $89.99 USD. The LEGO Foundation will continue to carry out research and distribute LEGO Braille Bricks educational kits free of charge through partnering national blindness associations and other partnering organisations.

For visually impaired children, it makes a huge difference to be able to share their journey of learning Braille with loved ones. We wanted kids aged 6+ to experience the joy of learning-through-play beyond the classroom and in their homes.

LEGO bricks are the perfect medium to learn Braille, as it is a product that so many families already know and love. The set is an invitation for all family members to have fun building tactile skills getting familiar with Braille.

The set and learning experience has been designed so that anyone who is curious about braille (visually impaired or sighted), can have fun getting to know the braille system at home with their family members in a playful, inclusive way.

It is not just a product, but an immersive experience that gives children a platform for social inclusion and fun family moments while building pre-braille skills.

Each of the 287 LEGO Braille Bricks is moulded with studs to depict a different letter or number in the braille alphabet. To complement the play experience and support pre-braille skill development, a digital experience consisting of a series of play starters teach players how to orient, attach, and stack the bricks through popular games such as 'Rock, Paper, Scissors.'

We partnered with the free mobile app Be My Eyes, where LEGO Customer Service provides confidential, live visual assistance through the app, covering unboxing to general product support.

2011 - Concept first proposed to the LEGO Foundation by Danish Association of the Blind, and again in 2017 by Dorina Nowill Foundation for the Blind.

April 2019 – Pilot project unveiled

2020 – Distributed free kits to organizations educating visually impaired children

September 2023 – Set pre-order opened in English and French Version

Early 2024 – Italian, German and Spanish Version

The announcement of LEGO® Braille Bricks set generated a total of 3.8K mentions across print, broadcast, online and social media – including global exclusives with The Guardian, Fast Company and Sky News - with a predicted reach of over 2 billion and mentions in 91 countries.

“LEGO hopes the initiative will help parents and siblings share in learning braille, and the packs will include ideas for a range of educational games that families can play together.” - The Guardian

“The Braille bricks are designed so that anyone who is curious about Braille ‘can have fun getting to know the braille system at home with their family members in a playful, inclusive way’” – USA Today

“Learning should be fun. That's LEGO's aim, to encourage learning through play.” – BBC News

More significantly, the product won TIME Magazine’s Best Inventions of 2023 for innovation and inclusivity of play to support learning.

Using the power of play we hope to make learning braille significantly more accessible to the visually-impaired, and anyone curious to learn. We will continue to learn from the developments of this product and hopefully expand its reach further.

While we cannot provide data on the emissions of this particular piece of work, The LEGO Group has a clear focus on sustainable processes and has a goal to reduce our absolute CO2 emissions by 37% by 2032. We have also pledged to achieve net-zero greenhouse gas (GHG) emissions by 2050 as part of our continued efforts to reduce environmental impact.

We submitted our intention to the Science Based Target initiative (SBTi) in August 2023 and will work with the Institute to develop a target and a climate transition plan demonstrating a roadmap to achieving the target. Our target has been approved by the SBTi, a collaboration between the United Nations Global Compact, CDP, WRI, and WWF.

Our GHG emission reduction target covers everything that goes into making and selling our products. A percentage of these GHG emissions come from our own factories, stores, and offices. However, most emissions come from outside of our operations, from our supply chain.

To reach our science-based target, we are making decisions to reduce the environmental impact from all parts of our business. This means continuing our investments in more sustainable materials for LEGO products and packaging, and exploring how to make our business more circular. We are improving energy efficiency, expanding on-site renewable energy production and securing a supply of renewable energy across factories, offices and stores. We are collaborating with our partners through a program called Engage-to-Reduce and making sustainability a focus of our procurement process.