Radio and Audio > Radio & Audio: Sectors

LOUISIANA BEER REVIEWS

HAPPINESS BRUSSELS / AN FCB ALLIANCE / CARLSBERG GLOBAL / 2019

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YouTube is filled with Carlsberg beer reviews: videos made by beer-enthusiasts from all over the world, sharing their honest findings. We discovered that most of them were exclusively positive.

In fact, some of them sounded so much like ads for Carlsberg that, well, we turned them into ads for Carlsberg.

Important: no reviewer was paid! All of the reviews you hear are completely unbiased and taken as such, from Youtube.

Carlsberg. Probably the best beer in the world.

Cultural/Context information for the jury

YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or basement with a simple webcam or phone.

Carlsberg decided to filter out the reviews for their classic Carlsberg pilsner and discovered that most of them were exclusively positive. In fact, some of them sounded so much like ads for their beer that Carlsberg, well, turned them into ads for their beer.

Probably the most honest radio campaign in the world.

Script. Provide the full radio advert script in English.

Beer reviewer:

Louisiana Beer Reviews: Carlsberg.

The aroma? A really full, pungent, sweet smell.

Like they say on their website: ‘We strive for perfection in our brewing’.

And I think they really hit the mark, I mean, this is … it’s like all good and no bad.

I mean, there’s no off-flavors. It’s so finely made, you can tell.

This is a legendary beer for good reason.

And I’m gonna end this review by saying: y’all come on down to Southeastern Louisiana!

V.O.

This completely objective YouTube review by ‘Louisiana Beer Reviews’ sounds so much like an ad for our beer, that we used it as an ad for our beer.

Carlsberg. Probably the best beer in the world.

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