YouTube is filled with Carlsberg beer reviews: videos made by beer-enthusiasts from all over the world, sharing their honest findings. We discovered that most of them were exclusively positive.

In fact, some of them sounded so much like ads for Carlsberg that, well, we turned them into ads for Carlsberg.

Important: no reviewer was paid! All of the reviews you hear are completely unbiased and taken as such, from Youtube.

Carlsberg. Probably the best beer in the world.

YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or basement with a simple webcam or phone.

Carlsberg decided to filter out the reviews for their classic Carlsberg pilsner and discovered that most of them were exclusively positive. In fact, some of them sounded so much like ads for their beer that Carlsberg, well, turned them into ads for their beer.

Probably the most honest radio campaign in the world.

Beer reviewer:

SofaKingDrunk back again.

Did one of you just know is Carlsberg… uhm… the original Carlsberg, brewed in Copenhagen since 1847.

The Danes have been brewing this stuff for years.

So there we have sort of uhm… sort of light, goldy yellow, sweet, sweet grain,

a sweet uhm digestive biscuit. Little bit of honey, nice and light, refreshing.

SofaKingDrunk, see you in another beer review.

VO:

This completely objective YouTube review by ‘SofaKingDrunk’ sounds so much like an ad for our beer, that we used it as an ad for our beer.

Carlsberg. Probably the best beer in the world.