VOO Telecom is Belgium’s biggest Telecom Challenger. Since the internet has become so much part of our daily life, one of the main battlefields and reasons to switch provider is the speed of the internet. VOO Telecom has invested in modern technology and because of that, they are now able to offer their clients an internet speed that can be up to 4 times faster than their biggest competitor, the Belgian Telco market leader.

Brief: gain market share (and share of heart) within the fast-growing gaming community. More specifically within the community of people watching other people stream their games online. A monster industry which has become bigger than people watching sports on television. Obviously for this community, both for the streamers and the watchers, a speedy internet is key.

Raging banners. The first real-time, voice-activated banners that people that our watching gamers stream their game online, will only see when those gamers start raging about their slow internet.

Their rage even being transcribed in the animated banner.

To do so we partnered with over 20 different French gamers (influencers), with an average of 100K subscribers.

People watching other people playing games online has become a monster industry. There are now more people watching gamers play on Twitch and YouTube Live than there are people watching sports on television. Obviously, both for the streamers and the ones watching, a speedy internet and fast downloads are critical. The exact right and very big community to sell Belgium’s fastest internet (up to 4 times faster) from Belgium’s biggest Telco challenger VOO. So, the aim was to grab the attention of that gaming audience with a never seen before ‘voice-activated’ technical stunt and by doing so, convince them, break their inertia and make them switch to VOO.

First, we programed an OBS plug-in. Important: OBS is the most popular software used for streaming online games. This OBS plug-in attaches itself to the Microphone Audio and uses Microsoft Cognitive Services to transcribe speech data, in real-time, based on keywords. Then we programed all possible ‘slow internet’ keywords, cursing and raging (in French only so far). Afterwards, once ‘raging because of slow internet’ is detected, an overlay with an animated banner, is automatically shown on top of the live stream. This technical ‘stunt’ worked both on Youtube-live ànd Twitch (biggest game-streaming platforms). Resulting in banners appearing on Twitch, which is also a first. Then we partnered with a whole bunch of gamers – about 20 different French gamers with an average of over 100k subscribers - who downloaded the plug-in. And we waited for their internet to lag… .

In only the first 5 days, the ‘raging banner’ appeared on 78 different streams, reaching over 3.8 million viewers, with the right message at exactly the right time. Engaging hundreds of positive comments. Website visits went up by 60%. Leading to a 20% increase in sales.