YouTube is filled with Carlsberg beer reviews: videos made by beer-enthusiasts from all over the world, sharing their honest findings. We discovered that most of them were exclusively positive.

In fact, some of them sounded so much like ads for Carlsberg that, well, we turned them into ads for Carlsberg.

Important: no reviewer was paid! All of the reviews you hear are completely unbiased and taken as such, from Youtube.

Carlsberg. Probably the best beer in the world.

YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or basement with a simple webcam or phone.

Carlsberg decided to filter out the reviews for their classic Carlsberg pilsner and discovered that most of them were exclusively positive. In fact, some of them sounded so much like ads for their beer that Carlsberg, well, turned them into ads for their beer.

Probably the most honest radio campaign in the world.

Beer reviewer:

Just got these beers, uhm, Carlsberg, you never had it before.

Just wanted to see how it tastes.

It smells good.

I think it is a pilsner.

Hmm

It is good.

That is so good right there.

It says the year is 1847.

That’s, that’s when it was made.

Ugh, so good, aah…

Hmm, I would definitely recommend buying this and uhm… peace.

VO:

This completely objective YouTube review sounds so much like an ad for our beer, that we used it as an ad for our beer.

Carlsberg. Probably the best beer in the world.