Social and Influencer > Online Advertising
MERIVA LAUNCH
TBWA\GGT, London / VAUXHALL / 2004
Awards:
Bronze Cannes Lions
Overview
Credits
Overview
CampaignDescription
Meriva is a new vehicle in a new category for Vauxhall. The campaign sought to target young families using online ads and DiTV to drive traffic to a product microsite and thence to trial. Creative followed an integrated campaign theme – Two Worlds One Car – which comprised of the front being for grown ups and the back for the kids. The Online advertising follows the creative concept and is closely targeted to specific sites to drive traffic to the microsite.
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