Social and Influencer > Online Advertising
VAUXHALL MERIVA
TBWA\GGT, London / VAUXHALL / 2004
Awards:
Overview
Credits
Overview
CampaignDescription
Meriva is a new vehicle in a new category for Vauxhall. The campaign sought to target young families using online ads and DiTV to drive traffic to a product microsite and thence to trial. Creative followed an integrated campaign theme – Two Worlds One Car – which comprised of the front being for grown ups and the back for the kids. The microsite featured unique interactive splits between the back/front of the car, utilising the children’s perspective to bring fun and sparkle to the experience, while the parent’s part communicated more rational or ‘grown-up’ features.
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