Social and Influencer > Online Advertising
LOAN
TBWA\GGT, London / ABBEY / 2004
Awards:
Overview
Credits
Overview
CampaignDescription
It’s always a challenge to talk about loans and investments online in an interesting and innovative way. To demonstrate Abbey’s simple and friendly approach to finance we developed a series of banners showing how getting a loan is simple, even if the things you might use the loan for can be quite unusual. When the user moves the mouse over the options on the right, the animations change to show what would happen to the couple. Displayed in lifestyle and personal finance sites, it’s highly attractive and simple, keeping away from the commonplace financial services communications on the web.
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