Social and Influencer > Websites (A categories)
VX220 TURBO LAUNCH
TBWA\GGT, London / VAUXHALL / 2003
Overview
Credits
Overview
CampaignDescription
The VX220 Turbo needs to be experienced to be believed. The only way to demonstrate all of its capabilities to the maximum, and give “petrol-heads” an example of the adrenaline rush that comes with the drive experience, is to provide a virtual experience. These web pages have three functions in creating a real feel for the car, providing specific technical information, and an opportunity to test-drive it.The sheer drama, created by the combination of leading edge films, video, audio, stylised photography, key car facts, and an extended test-drive special offer will naturally conclude in users booking in for that ultimate driving experience.As the car is designed and crafted for pure driving obsessives, a film is the perfect introduction to a broadband website that provides a complete interactive experience. The film captures the raw excitement and beauty of the VX220 Turbo by pitting the designer against the machine. It is as if the designer and the car are testing each other, face to face like gunfighters, all of which culminates in a dramatic climax.
More Entries from Automotive in Social and Influencer
24 items
More Entries from TBWA\GGT
24 items
