Design > Visual Language & Graphics
MILLER LITE 2014 HOLIDAY CARD
TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / MILLER BRANDS / 2015
Overview
Credits
OVERVIEW
ClientBriefOrObjective
To create a card for Miller Lite employees that celebrates the new brand visual identity and the holiday season.
Execution
This is the Miller Lite holiday card. Our solution was to playfully deconstruct the iconic Miller Lite crest to make it resemble a reindeer whilst utilising the pure white stock to reflect the brand and the holiday season.
Outcome
“They are BRILLANT!! And made me smile.” Susan Kenn, MillerCoors Design Team Manager
Relevancy
Miller Lite is the 3rd largest beer brand in the USA, selling over 13 million barrels. The brand was the first light beer, inventing the light beer category. We were asked to completely re-design the brand visual identity, from bottles to trucks.
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