We were asked to modernise the portfolio as Toblerone had become tired and had lost some of its bold character.

We enlarged the Matterhorn from molehill back to mountain and overlaid the wordmark to add dimension and epic scale.

Combined with modern ingredient visuals and clear variant colour coding, Toblerone’s inspired redesign has created a stronger, more iconic and epic brand, with the Matterhorn firmly reinstated at its heart.

Toblerone is an iconic brand famous for its unique triangular design. Its brand icon, the Matterhorn Mountain symbolises its Swiss provenance and was the original inspiration for its shape.