Design > Communication Design
TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / TURNER DUCKWORTH: SAN FRANCISCO / 2016
Overview
Credits
CampaignDescription
Red is Coca-Cola's brand color and the color that represents luck during the Lunar New Year. The gold illustration is a modern interpretation of paper-cutting folk art and features a Coca-Cola Icon Bottle emerging from traditional symbols for happiness, abundance and prosperity
Execution
Handcrafted red envelopes with gold emboss detail.
Outcome
As well as spreading good will, our envelopes are displayed by our new and old clients across the business
Strategy
See creative idea
Synopsis
Lucky red envelopes were sent to wish our friends at Coca-Cola a Happy Lunar New Year.
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