Direct > Product/Service
BBDO CAPE TOWN, Cape Town / DISTELL / 2006
Overview
Credits
ClientBriefOrObjective
The Nederburg Journey of Taste is a Nederburg wine farm experience, whereby guests are enticed with food and wine and when visiting this farm. This is the core message client wanted to have communicated - the delectable combination.
Outcome
The art of combining food and drink - exquisitely executed and favourably received.
Solution
Art galleries were identified to be a perfect point of interception for the desired target that we wanted to reach. Visual art pieces, a combination of food and drink were displayed in art galleries, as if they were exhibition art pieces.
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