Typically, wine drinkers, lovers, connoisseurs are likely to be the same types of people visiting art galleries and exhibitions. It is therefore an ideal medium which reaches its audience directly and in a less mass capacity.

To communicate the art of combining food and wine.

The work has won the Ad of the Month award, for both creativity and effectiveness.

An art exhibition reinforces the visual - the white shirt which has been stained by food and drink. Not only does it communicate this artistically, the message of the overall campaign parallels the creative and drives it.

The idea of an art gallery exhibition is successful because galleries are a good interception point for the target population that we are striving to reach. Also, it is a stimulating art driven environment. The perfect place to visually depict the art of combining food and drink.