The fact that the recipients of these letrasets were selectively chosen means that most individuals who had been identified were those meant to receive, because they are in a position to play an important and influential role for this effort.

To raise awareness of the DP Marais TB/HIV clinic, amongst and within the advertising community. To seek fundraising donations and general acknowledgment.

The DP Marais clinic received donations and funds and the entire intiative received a lot of PR attention - definitely drawing a much yearned need for attention.

Letrasets were used to depict the visual transfer of TB. (TB was printed on the full A4 sheet). The print on the Letrasets is very sensitive and easily transferable, reinforcing the highly transferable nature of the illness.

Of the total 250 letrasets sent, 226 were individually and carefully selected and placed into magazines, also with designated recipients. Ideally bringing the matter into the hands of the specified population, when they are highly receptive.