Audio & Radio > Culture & Context

NO SMILES

TBWA\HAKUHODO, Tokyo / MCDONALD'S / 2024

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Social Behaviour & Cultural Insight in Audio & Radio

24 items

Grand Prix Cannes Lions
THE MISHEARD VERSION

Use of Audio & Radio as a Medium

THE MISHEARD VERSION

SPECSAVERS, GOLIN

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Gold Cannes Lions
THE MISHEARD VERSION

Use of Music

THE MISHEARD VERSION

SPECSAVERS, GOLIN

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Gold Cannes Lions
UNINTERRUPTAD

Use of Music

UNINTERRUPTAD

BUDWEISER, AFRICA CREATIVE DDB

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Gold Cannes Lions
BREATHE THROUGH IT

Script

BREATHE THROUGH IT

HALLS, DAVID

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Gold Cannes Lions
OTTER

Script

OTTER

SANDOZ DEUTSCHLAND / HEXAL, SERVICEPLAN

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Silver Cannes Lions
UNINTERRUPTAD

Use of Audio & Radio as a Medium

UNINTERRUPTAD

BUDWEISER, AFRICA CREATIVE DDB

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Silver Cannes Lions
SOUND SCALES

Use of Audio & Radio Technology

SOUND SCALES

BAILEYS, VML

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Silver Cannes Lions
PUB MUSEUMS

Single-Market Campaign

PUB MUSEUMS

HEINEKEN, LEPUB

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Silver Cannes Lions
THE SOUND STUDIO

Social Behaviour & Cultural Insight

THE SOUND STUDIO

THE GENERAL INSURANCE, ENERGY BBDO

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Silver Cannes Lions
SORRY FOR SLURPING

Consumer Goods

SORRY FOR SLURPING

POT NOODLE / UNILEVER , adam&eveDDB

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Silver Cannes Lions
THE MISHEARD VERSION

Healthcare

THE MISHEARD VERSION

SPECSAVERS, GOLIN

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Bronze Cannes Lions
TAIL ORCHESTRA

Branded Content/Podcasts

TAIL ORCHESTRA

PEDIGREE, BBDO NEW YORK

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Bronze Cannes Lions
MAGNETIC STORIES

Audio-Led Creativity

MAGNETIC STORIES

SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY

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Bronze Cannes Lions
DEW BATTLE

Sound Design

DEW BATTLE

MOUNTAIN DEW, BBDO GUERRERO

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Bronze Cannes Lions
NO SMILES

Social Behaviour & Cultural Insight

NO SMILES

MCDONALD'S, TBWA\HAKUHODO

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Bronze Cannes Lions
HEINZ KETCHUP INSURANCE

Social Behaviour & Cultural Insight

HEINZ KETCHUP INSURANCE

HEINZ, FP7 McCANN

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Bronze Cannes Lions
ROCK DNA

Social Behaviour & Cultural Insight

ROCK DNA

BILLBOARD, ALMAPBBDO

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Bronze Cannes Lions
BREATHE THROUGH IT

Use of Humour

BREATHE THROUGH IT

HALLS, DAVID

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Bronze Cannes Lions
TOUCH

Corporate Purpose & Social Responsibility

TOUCH

MASTERCARD, HOWATSON+COMPANY

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Bronze Cannes Lions
THE UNIVERSAL LANGUAGE OF COCA-COLA

Market Disruption

THE UNIVERSAL LANGUAGE OF COCA-COLA

COCA-COLA, GUT

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Bronze Cannes Lions
THE ICONIC PLAYLIST

Automotive

THE ICONIC PLAYLIST

MERCEDES BENZ, TBWA\PARIS

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Bronze Cannes Lions
THE SOUND STUDIO

Consumer Services/Business to Business

THE SOUND STUDIO

THE GENERAL INSURANCE, ENERGY BBDO

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Bronze Cannes Lions
WEDDING

Not-for-Profit / Charity / Government

WEDDING

WORLD VISION FRANCE, STEVE

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Shortlisted Cannes Lions
THE ICONIC PLAYLIST

Use of Audio & Radio as a Medium

THE ICONIC PLAYLIST

MERCEDES BENZ, TBWA\PARIS

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More Entries from TBWA\HAKUHODO

24 items

Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
SURGEON TRYOUTS

Posters

SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL, TBWA\HAKUHODO

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Gold Cannes Lions
SURGEON TRYOUTS

Clinics, Hospitals, Retail & Facilities

SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL, TBWA\HAKUHODO

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Gold Cannes Lions
NO SMILES

Single-Market Campaign

NO SMILES

MCDONALD'S, TBWA\HAKUHODO

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Gold Cannes Lions
GIGA SELFIE

Tangible Tech

GIGA SELFIE

TOURISM AUSTRALIA, TBWA\HAKUHODO

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Silver Cannes Lions
GREEN LIGHT RUN

Creative Data Enhancement

GREEN LIGHT RUN

ADIDAS, TBWA\HAKUHODO

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Silver Cannes Lions
THE HIGHEST GOAL

Best Use of Mobile Devices

THE HIGHEST GOAL

ADIDAS, TBWA\HAKUHODO

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Silver Cannes Lions
SURGEON TRYOUTS

Clinics, Hospitals, Retail & Facilities

SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL, TBWA\HAKUHODO

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Silver Cannes Lions
TRUE WETSUITS

Promotional Item Design

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Silver Cannes Lions
SADDLE BLOSSOMS

Events & Experiential (incl. stunts)

SADDLE BLOSSOMS

COGOO - CLEAN CITY ORGANIZATION, TBWA\HAKUHODO

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Silver Cannes Lions
TRUE WETSUITS

Launch or Re-launch

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Silver Cannes Lions
GREEN LIGHT RUN

Data Strategy

GREEN LIGHT RUN

ADIDAS, TBWA\HAKUHODO

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Bronze Cannes Lions
VOICE DRIVER

Automotive and Transport

VOICE DRIVER

NISSAN, TBWA\HAKUHODO

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Bronze Cannes Lions
3D ON THE ROCKS

Ambient Media: small scale

3D ON THE ROCKS

SUNTORY HOLDINGS LIMITED, TBWA\HAKUHODO

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Bronze Cannes Lions
INTELLIGENT PARKING CHAIR

Cars & Automotive Products & Services

INTELLIGENT PARKING CHAIR

NISSAN, TBWA\HAKUHODO

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Bronze Cannes Lions
ADIDAS SKYCOMIC

Clothing, Footwear & Accessories

ADIDAS SKYCOMIC

ADIDAS, TBWA\HAKUHODO

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Bronze Cannes Lions
GREEN LIGHT RUN

Use of Real-time Data

GREEN LIGHT RUN

ADIDAS, TBWA\HAKUHODO

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Bronze Cannes Lions
COGY WHEELCHAIR

Medical Products

COGY WHEELCHAIR

TESS CO., LTD., TBWA\HAKUHODO

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Bronze Cannes Lions
GREEN LIGHT RUN

Data Integration

GREEN LIGHT RUN

ADIDAS, TBWA\HAKUHODO

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Bronze Cannes Lions
GIGA SELFIE

Use of Ambient Media: Large Scale

GIGA SELFIE

TOURISM AUSTRALIA, TBWA\HAKUHODO

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Bronze Cannes Lions
MARIONETTEBOT

Retail (Incl. Restaurants)

MARIONETTEBOT

UNITED ARROWS GREEN LABEL RELAXING, TBWA\HAKUHODO

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Bronze Cannes Lions
THE SOIL RESTAURANT

Best Launch or Re-launch

THE SOIL RESTAURANT

PROTOLEAF, TBWA\HAKUHODO

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Bronze Cannes Lions
VOICE DRIVER

Bars, Restaurants & Stores, etc.

VOICE DRIVER

NISSAN, TBWA\HAKUHODO

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Bronze Cannes Lions
NO SMILES

Social Behaviour & Cultural Insight

NO SMILES

MCDONALD'S, TBWA\HAKUHODO

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