Children were still being held in chain-link cages at the US-Mexico border, separated from their parents, denied their medications, and locked up in freezing temperatures. At the time of the #NoKidsInCages launch, six children had already died while in U.S. custody. The audio in this campaign features the heartbreaking sounds of actual children crying from secret recordings smuggled out of these horrible detention centers.

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Though the policy to end the separation of families who cross into the US from the Mexican border officially ended in 2018, President Trump's administration continued the practice well into 2019. Prior to our activation, news reports on border separations were almost nonexistent. So, on June 19, RAICES, the nonprofit organization at the frontlines of fighting for separated families at the border launched a guerilla activism project across New York City to call attention to the treatment of children at our border, and to urge people to pressure their representatives to pass the Keep Families Together Act (H.R. 541). The objective of #NoKidsInCages was to stop people from becoming inured to the horror and inhumanity of the border crisis and rouse them to take action.