This meticulously crafted film for LVMH stands out for several reasons:

1. Cinematic Excellence: Breathtaking cinematography captures Parisian landmarks alongside LVMH athletes, creating a visual symphony.

2. Symbolism and Metaphor: Iconic rooftops symbolize athletes’ ascent to greatness, paralleling their pursuit of excellence.

3. Narrative Layering: Seamlessly blending Paris grandeur with athlete determination, the film resonates with anticipation for Paris 2024.

4. Emotional Resonance: Viewers connect with athletes’ commitment against the cityscape, evoking awe and pride.

5. Technical Mastery: Skillful execution showcases camera angles, lens choices, and seamless transitions.

In summary, this film transcends advertising, embodying ambition and resilience.

In becoming a Premium Partner of the Paris 2024, LVMH has a profound desire to share its mission: “The Art of Crafting Dreams”, with billions of TV viewers and visitors worldwide.

As creative partners of these historic games, LVMH will play a pivotal role by leveraging the excellence and craftsmanship of its artisans to enhance key celebratory moments during Paris 2024. This unprecedented collaboration aims to showcase France and Paris on a global stage.

The film, which we conceived and produced for LVMH, captures the essence of this partnership. By placing LVMH athletes against iconic Parisian monuments, we symbolize the challenges they face, the monumental task of competing in the world’s grandest sporting event. These athletes, like LVMH’s artisans, share a common power: the ability to Craft Dreams. Just as they strive for victory, whether in perfecting their craft or overcoming obstacles, LVMH stands as their unwavering supporter.

As the world anticipates Paris 2024, LVMH’s commitment echoes through its signature: “Artisan of All Victories”.

This film serves as a testament to the spirit of excellence, creativity, and determination that unites LVMH, its artisans, and the athletes who will grace the global stage in Paris.

In a cultural and market context, this film embodies the fusion of artistry, athleticism, and aspiration. It encapsulates the shared pursuit of greatness, where craftsmanship meets athleticism, and dreams are woven into reality. As the countdown to Paris 2024 begins, the film stands as a powerful testament to LVMH’s unwavering dedication to celebrating victories

With just a few weeks to go before the start of the Paris 2024 Olympic and Paralympic Games, it's from the rooftops of Paris that the determined and conquering LVMH athletes will be seeking the resources they need to conquer Paris. Facing the Capital's emblematic monuments, each of them takes the measure of the challenge before them: to make Paris the arena of their victorious dreams, to make French excellence shine, to make the City of Light shine.

We find Léon Marchand facing the Louis Vuitton Foundation, Enzo Lefort facing the Pantheon, Pauline Déroulède facing Montmartre, Antoine Dupont facing the Arc de Triomphe and Mélanie de Jesus Dos Santos facing the Eiffel Tower, each taking action to face their challenge of tomorrow. The film ends with the closing "À nous deux, paris!".

Context: LVMH, as a Premium Partner of the Paris 2024 Olympic and Paralympic Games, aims to share its mission of “Savoir Faire Rêver” with billions of viewers worldwide. This unprecedented collaboration allows LVMH to showcase its excellence and craftsmanship during key celebratory moments of Paris 2024.

Message: The film features LVMH athletes positioned against iconic Parisian monuments. This visual juxtaposition symbolizes the challenge they face, the upcoming Paris 2024 Olympics and Paralympics Games. Just as LVMH artisans contribute to every victory, big or small, the athletes strive for excellence, overcoming obstacles, and achieving remarkable success.

Objectives:

1. Symbolism: Highlight the connection between LVMH’s savoir-faire and the athletes’ determination.

2. Global Impact: Elevate France and Paris on the world stage through this unique partnership.

3. Inspiration: Motivate viewers by showcasing the shared pursuit of dreams and victories.

In summary, the film embodies LVMH’s commitment as the “Artisan of All Victories”

In the heart of the City of Light, the rooftops of Paris stand as silent witnesses to countless tales. These elevated perches, adorned with chimneys and tiles, have long captivated filmmakers, weaving their magic into the fabric of cinema

1. Aesthetic and Poetic Backdrops: Parisian rooftops offer a unique visual canvas, infusing films with an aesthetic and poetic dimension.

2. Challenge and Intimacy: Onscreen, Parisian rooftops become places of challenge ahead. These rooftop rendezvous create an intimate and symbolic space where emotions intensify

3. Adventure and Drama: Parisian rooftops and iconic monuments become the symbol of the battle that athletes will undertake to excel.

The film artfully weaves these elements together. As LVMH athletes stand atop these historic structures, they symbolize the challenges they face. The camera dances across the rooftops, capturing their determination, victory, and the indomitable spirit of LVMH: artisans of all victories.