The film intertwines the spirit of LVMH athletes with iconic Parisian landmarks. As they stand before these historic monuments, they symbolize the formidable challenge that lies ahead: the Paris 2024 Games, the grandest global event where LVMH proudly stands as a partner.

Through captivating visuals and evocative storytelling, the film captures the essence of resilience, determination, and triumph. Each frame echoes LVMH’s core ethos: “Artisan of all victories.”

This film seamlessly merges creativity, purpose, and sportsmanship. Its resonance with LVMH’s brand narrative and the monumental stage of the Paris 2024 Games positions the film as a beacon of inspiration.

As creative partners of these historic games, LVMH will play a pivotal role by leveraging the excellence and craftsmanship of its artisans to enhance key celebratory moments during Paris 2024. This unprecedented collaboration aims to showcase France and Paris on a global stage.

The film, which we conceived and produced for LVMH, captures the essence of this partnership. By placing LVMH athletes against iconic Parisian monuments, we symbolize the challenges they face, the monumental task of competing in the world’s grandest sporting event. These athletes, like LVMH’s artisans, share a common power: the ability to Craft Dreams. Just as they strive for victory, whether in perfecting their craft or overcoming obstacles, LVMH stands as their unwavering supporter.

As the world anticipates Paris 2024, LVMH’s commitment echoes through its signature: “Artisan of All Victories”. This film serves as a testament to the spirit of excellence, creativity, and determination that unites LVMH, its artisans, and the athletes who will grace the global stage in Paris.

In a cultural and market context, this film embodies the fusion of artistry, athleticism, and aspiration. It encapsulates the shared pursuit of greatness, where craftsmanship meets athleticism, and dreams are woven into reality. As the countdown to Paris 2024 begins, the film stands as a powerful testament to LVMH’s unwavering dedication to celebrating victories, both on the rooftops of Paris and on the grandest sporting arena.

Context: LVMH, as a Premium Partner of the Paris 2024 Olympic and Paralympic Games, aims to share its mission of “Savoir Faire Rêver” with billions of viewers worldwide. This unprecedented collaboration allows LVMH to showcase its excellence and craftsmanship during key celebratory moments of Paris 2024.

Message: The film features LVMH athletes positioned against iconic Parisian monuments. This visual juxtaposition symbolizes the challenge they face, the upcoming Paris 2024 Olympics and Paralympics Games. Just as LVMH artisans contribute to every victory, big or small, the athletes strive for excellence, overcoming obstacles, and achieving remarkable success.

Objectives:

1. Symbolism: Highlight the connection between LVMH’s savoir-faire and the athletes’ determination.

2. Global Impact: Elevate France and Paris on the world stage through this unique partnership.

3. Inspiration: Motivate viewers by showcasing the shared pursuit of dreams and victories.

In summary, the film embodies LVMH’s commitment as the “Artisan of All Victories”

As a creative partner of Paris 2024, LVMH wants to create pride: pride in the craftsmen being part of this adventure and accompanying the athletes, pride in the French people for seeing French savoir-faire and excellence honoured.

The campaigns that preceded this one highlighted the craftsmen and products of the LVMH companies. For this film, the aim was to highlight the athletes that LVMH supports. Athletes facing the challenge of the 2024 Paris Olympic and Paralympic Games, symbolised by the City of Light, Paris.

By placing the LVMH athletes in front of emblematic monuments, the campaign appeals to the emotions. It evokes a sense of aspiration, pride and shared dreams. LVMH's ambition with this campaign is not to promote a product or a service: LVMH wants to make Paris the theatre of all dreams. The dreams of the athletes and the dreams of those who will follow their exploits

LVMH athletes will shine in Paris, the arena of the greatest feats.

The idea behind the Rooftops campaign, ahead of the Paris 2024 Olympic and Paralympic Games, is to put LVMH athletes face to face with the challenge facing them today, Paris, ahead of this delivery on 26 July.

Athletes who face up to the emblematic monuments of Paris as a challenge to go after their dreams of victory. Athletes who make the City of Light shine with their expertise and their excellence, just as LVMH and its Houses make their expertise and the excellence of Paris and France shine throughout the world.

There are no fewer than 5 athletes of excellence (Antoine Dupont, Léon Marchand, Mélanie de Jesus Dos Santos, Pauline Déroulède and Enzo Lefort) facing 5 emblematic monuments (the Arc de Triomphe, the Louis Vuitton Foundation, the Eiffel Tower, Montmartre and the Pantheon).

The production of the film was conditioned by several constraints:

The availability of athletes necessitated shooting them independently, and for some of them, even abroad. This meant managing no fewer than 7 separate shooting sessions spread over 5 months: Mélanie de Jesus dos Santos in November 2023, Léon Marchand in early January, Enzo Lefort and Pauline Déroulède in late January 2024, and finally Antoine Dupont in February 2024.

These 7 independent shooting sessions required maintaining overall coherence and consistency. To achieve this, we consistently collaborated with the same director, Louis de Caunes, and the same core technical team (Director of Photography and First Assistant).

Additionally, the client’s budgetary performance goals compelled the production team to identify effective cost-saving strategies.

The film is part of a global communications strategy that has made LVMH the partner brand with the highest audience engagement (21% of all partner engagements according to the Quercus Communications Olympic Sponsor Barometer).

In addition, this campaign features 5 of the 7 LVMH athletes. Each of these athletes was the subject of a reveal, with cumulative results approaching 20 million views and almost 900,000 interactions, giving an engagement rate of close to 4.5%.

In addition, a study carried out by YouGov for LVMH shows that for 70% of French people, the LVMH campaign enables the brand to represent French excellence and elegance, while for 59%, it enables the brand to assert its leadership position.