Working with the AdCouncil and a local artist, this PSA marries New Yorkstreet art—made of recyclable plastic bags—with an environmental cause. What appears to be ordinary trash, is in fact, an inflatable sculpture of a mother polar bear and her cub. As the subway passes by, air rushes up and brings the animals to life. When the train leaves, the bears collapse and die. A series of supers remind us to "Help save the planet. Ride, don't drive." To date, the video has been posted on over 200 websites and received 60,000 views on YouTube. On the SeeSaw network, it generated 24,223,416 impressions in a single month—thus increasing awareness among young Americans to do what they can, every day, to benefit the environment.