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CUMMINS & PARTNERS, Melbourne / AUSTRALIAN PAPER / 2018
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With a sharper print, Reflex paper helps create a great impression. Everyone knows the saying ‘It looked good on paper’. We took it to the next level, highlighting that the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. This lands our protagonists in some precarious, humorous and outright ludicrous scenarios. Because, well... it looked good on Reflex paper.
ScriptInEnglish
‘Postman’ (30)
SFX: We hear a dog attacking postman on a bike.
VO: No one is more petrified of dogs than a postman.
SFX: A dog chases a man around an office, it’s complete chaos.
VO: So when an innocent flyer on the noticeboard read: ‘Bring your pet to work day’, Simon was so enthusiastic, he forgot that he worked in the postal service. And that his Great Dane had an even greater appetite for postal-issue pants.
SFX: Grrrrrrr! Woof! Argh!
VO: It seemed like a good idea on the flyer... then again, it always looks good on Reflex paper.
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