With a sharper print, Reflex paper helps create a great impression. Everyone knows the saying ‘It looked good on paper’. We took it to the next level, highlighting that the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. This lands our protagonists in some precarious, humorous and outright ludicrous scenarios. Because, well... it looked good on Reflex paper.

‘Solar Power Farm’ (30)

SFX: Electric hum, birds chirping

VO: A solar power farm... on paper, it looked like a bright idea. But no one had twigged that picturesque Reykjavik, Iceland is in complete darkness for 20 hours each day during winter.

SFX: Arctic wind

VO: For the investors, it was a dark hour indeed.

SFX: Wolves howling

VO: It had seemed like a good idea in the proposal... then again, it always looks good on Reflex paper.