Brand Experience and Activation > Product & Service

RABBIT RACE

OGILVY GERMANY, Frankfurt / MEDIA MARKT / 2015

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Retail, e-Commerce & Restaurants in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
LIFEPAINT

Cars & Automotive Services

LIFEPAINT

VOLVO, GREY LONDON

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
CHASING HORIZONS

Use of Promotional Events & Stunts

CHASING HORIZONS

CITIZEN, WIEDEN+KENNEDY AMSTERDAM

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Gold Cannes Lions
SECURITY MOMS

Use of Live Shows/Concerts/Festivals

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
THE SALT YOU CAN SEE

Use of Ambient in a Promotional Campaign: Small Scale

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
SHADOW WIFI

Use of Ambient in a Promotional Campaign: Large Scale

SHADOW WIFI

LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

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Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
SOS SMS

Use of Digital Advertising in a Promotional Campaign

SOS SMS

RED CROSS, GREY GROUP MÈXICO

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Gold Cannes Lions
UNSKIPPABLE

Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

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Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

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Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

BDF, FCB BRASIL

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Gold Cannes Lions
4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

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Gold Cannes Lions
THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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Gold Cannes Lions
SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
THE GUN SHOP

Public Health & Safety & Public Awareness Messages

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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More Entries from OGILVY GERMANY

24 items

Gold Cannes Lions
RABBIT RACE

Use of Branded Content & Sponsorship

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

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Gold Cannes Lions
DONATE A MEAL

Charities, Public Health & Safety, Public Awareness Messages

DONATE A MEAL

DUESSELDORFER TAFEL E.V., OGILVY GERMANY

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Gold Cannes Lions
RABBIT RACE

Integrated Campaign led by Content Platform

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

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Gold Cannes Lions
HUMILIATION

Illustration

HUMILIATION

AMNESTY INTERNATIONAL, OGILVY GERMANY

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Gold Cannes Lions
TORTURE

Illustration

TORTURE

AMNESTY INTERNATIONAL, OGILVY GERMANY

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Gold Cannes Lions
ISOLATION

Illustration

ISOLATION

AMNESTY INTERNATIONAL, OGILVY GERMANY

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Gold Cannes Lions
VOICELESSNESS

Illustration

VOICELESSNESS

AMNESTY INTERNATIONAL, OGILVY GERMANY

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Silver Cannes Lions
RABBIT RACE

Creative Effectiveness

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

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Silver Cannes Lions
NO NEED TO FLY

Travel / Leisure

NO NEED TO FLY

GERMAN RAIL, OGILVY GERMANY

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Silver Cannes Lions
WAITING. FOR SEVEN YEARS.

Charity and Not for Profit

WAITING. FOR SEVEN YEARS.

FOUNDATION FOR LIFE FOR ORGAN DONATION, OGILVY GERMANY

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Silver Cannes Lions
NO NEED TO FLY - AROUND THE WORLD IN GERMANY

Data Integration

NO NEED TO FLY - AROUND THE WORLD IN GERMANY

GERMAN RAIL, OGILVY GERMANY

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Silver Cannes Lions
EXPLOSION

Charities & Non-profit

EXPLOSION

AMNESTY INTERNATIONAL, OGILVY GERMANY

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Silver Cannes Lions
SOLDIERS

Charities & Non-profit

SOLDIERS

AMNESTY INTERNATIONAL, OGILVY GERMANY

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Silver Cannes Lions
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

Dimensional Mailing

THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER, OGILVY GERMANY

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Silver Cannes Lions
WAITING. FOR SEVEN YEARS.

Best Use of Live Events and/or Stunts

WAITING. FOR SEVEN YEARS.

FOUNDATION FOR LIFE FOR ORGAN DONATION, OGILVY GERMANY

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Silver Cannes Lions
TOOTHPASTE

Publications & Media

TOOTHPASTE

NEWSPAPER MARKETING ASSOCIATION, OGILVY GERMANY

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Silver Cannes Lions
CLEANER

Publications & Media

CLEANER

NEWSPAPER MARKETING ASSOCIATION, OGILVY GERMANY

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Silver Cannes Lions
BURGER

Publications & Media

BURGER

NEWSPAPER MARKETING ASSOCIATION, OGILVY GERMANY

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Silver Cannes Lions
BEER

Publications & Media

BEER

NEWSPAPER MARKETING ASSOCIATION, OGILVY GERMANY

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Silver Cannes Lions
MEIN KAMPF – AGAINST RACISM

Original Print & Publishing: Covers

MEIN KAMPF – AGAINST RACISM

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER, OGILVY GERMANY

(opens in a new tab)
Silver Cannes Lions
NO NEED TO FLY - AROUND THE WORLD IN GERMANY

Targeted Communication

NO NEED TO FLY - AROUND THE WORLD IN GERMANY

GERMAN RAIL, OGILVY GERMANY

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Silver Cannes Lions
RABBIT RACE

Retail, e-Commerce & Restaurants

RABBIT RACE

MEDIA MARKT, OGILVY GERMANY

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Silver Cannes Lions
MORE REASONS TO ESCAPE

Microfilm

MORE REASONS TO ESCAPE

GERMAN RAIL, OGILVY GERMANY

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Bronze Cannes Lions
KETCHUP TO THE RESCUE

Food & Drink

KETCHUP TO THE RESCUE

CURTICE BROTHERS, OGILVY GERMANY

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