Direct > Use of Media
SECURITY GUARD
NAGA DDB MALAYSIA, Selangor / NAGA DDB MALAYSIA / 2005
Awards:
Overview
Credits
OVERVIEW
BriefExplanation
Every year, our clients receive dozens of festive greeting cards. Unfortunately, like most direct mail pieces, they usually find themselves in the rubbish bin. Hence, the challenge was obvious - develop a festive greeting card that wouldn’t suffer the same fate as other cards.
CampaignDescription
During the festive period, many Malaysians leave their homes in the city for their hometowns. It's a burglar's favourite time of year as most houses are left unguarded. With that in mind, we sent a festive greeting card that unfolds into a life-sized "security guard" to scare off potential burglars.
Outcome
There were no reports of burglaries at our clients' homes during the period our "security guard" was on duty.
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