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THUMB
NAGA DDB MALAYSIA, Selangor / DIGI TELECOMMUNICATIONS SDN BHD / 2013
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The Internet changes lives. For the Olympic season, DiGi, a telco company, wanted to build brand awareness of their Internet offerings. However, we didn’t have any athlete endorsements. So we created our own brand of Internet-inspired athletes (and sports) to sponsor. This is a story of a boy with weak thumb syndrome. And how the Internet helped him overcome his disabilities.
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