Media > Use of Media
MONORAIL
NAGA DDB MALAYSIA, Selangor / ENERGIZER / 2003
Awards:
Overview
Credits
OVERVIEW
Audience
The idea had to be visually arresting. It should strive to be the talk of the town. It had to clearly communicate the brand’s attribute without the support of copy. The advertising had to be so outstanding that chances of target audience missing the sight of it is practically zero, considering it was going to be in a high traffic location.
Execution
The client was looking for some outdoor media ideas. The media team presented us with the opportunity of using the column below the monorail track to advertise for our client. The idea took shape from there.
Idea
Energizer is about power. How better to physically communicate the extraordinary strength of the battery than with the mascot holding up a concrete structure. In this case, the column of a monorail track. The physical structure of the advertising is a relevant portrayal of the brand’s attribute.
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