Titanium > Titanium and Integrated
AUTO START/STOP
NAGA DDB MALAYSIA, Selangor / BMW / 2012
Overview
Credits
OVERVIEW
CampaignDescription
BMWs come with an energy-reducing feature called Auto Start/Stop that turns the engine off automatically when you brake and come to a complete stop – at a red light or in a traffic jam - and turns it back on again when you step on the accelerator, thus reducing your carbon footprint. BMW wanted NagaDDB to promote this technology in an innovative way.
Effectiveness
The unique BMW ECO PRO Screensaver allows users everywhere to experience the BMW Auto Start/Stop technology on their computers, and to enjoy the power-saving benefits that come with this smarter screensaver, all the while, maintaining BMW’s position at the forefront of innovative technology.
Implementation
We felt that the best way to do this was to develop a screensaver that mimics the technology. The BMW ECO PRO Screensaver detects your face using the webcam, and switches the screen off when you move away. It comes back on when your face is detected again. It works just like the BMW Auto Start/Stop function. The application is downloadable from BMW-owned media.
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