To convey ‘Shibuya Hikarie’ is not just a state of art complex building but also the icon that leads Shibuya to ‘neo-entertainment’ district. ‘Shibuya Hikarie’ will transmit new culture and trend to Japan and all over the world.

To maximize the campaign impact and attention, we created various types of posters of ‘Nobody sees building’ and put up 100 consecutive posters of that sort to walkway from Shibuya station to the new building.

Featuring ‘Nobody sees building’ creative by various types of free media that increase the awareness of this campaign for Japan nationwide, even the ads executed only in the Shibuya area. For SNS, the young internationally prolific contemporary artist tweeted this campaign for his Twitter account for over 57,000 his followers. After the moment, his followers spread the topic right away to their own twitter account.

‘Nobody sees building’ creative. We developed this creative for the graphical ‘Shibuya Hikarie’ building instead of using artificial 3D perspective or photograph and achieved nonverbal creative development .