“Fursat” is Bollywood-scale short film featuring original music, stunning locations, grand sets, and impeccable choreography, shot entirely on iPhone 14 Pro. 

The story follows a young archaeologist, Nishant, who sees visions of the future through an ancient relic called the ‘Doordarshak’. Captivated by these predictions, Nishant loses his grip on the present. He ends up being late to his own engagement. Disappointed, his fiancée-to-be, Diya calls off their engagement, and a heartbroken Nishant gets even more obsessed with the future. 


One moonlit night, he sees a dire vision — a burning train, a sword-wielding gangster, and an imminent threat to Diya's life. Nishant races against time to alter this prediction, but instead makes matters worse. Nishant, however wins back Diya’s love and realises a life-altering truth. He throws the Doordarshak into a raging bonfire and sings, "The past is gone. The future doesn't matter. Today is all we have.”

India is home to one of the biggest film industries in the world. To showcase iPhone 14 Pro’s camera capabilities and establish it as a movie-grade filmmaking tool, Apple worked with veteran director Vishal Bhardwaj to create a Bollywood-scale short film, shot entirely on iPhone 14 Pro. 

Stunning locations, grand sets, and impeccable choreography come together in this fast-paced fantasy-musical set to 5 original songs. A true testament that iPhone can help bring even the most ambitious of creative visions to life.

“Fursat” was launched like a Bollywood blockbuster on 03rd February, 2023. The film was released on on Disney+ Hotstar (India’s leading VOD platform), and on Apple’s India and US YouTube channels. Accompanying the film were :60 and :30 sec trailers and a behind the scenes film. A nation-wide OOH takeover established the film’s credibility just like any other big movie release. “Fursat” seeped further into culture with contextual placements across movie review, ticketing sites and helped further pique interest in the film. 

The film’s original music added another dimension of Bollywood authenticity and was launched on Spotify, Amazon Music, Resso, YouTube, Jio Saavn, Wynk, and Instagram. Apple Music hosted a dedicated Superroom featuring curated playlists of the singers as well as additional information about the soundtracks.

to be updated