Film > Online Film

#SMARTEFFECT

BBDO PORTUGAL, Lisbon / MERCEDES BENZ / 2016

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

We follow a live stunt that took place in some of Lisbon’s busiest streets: two cars that start to shrink as drivers try to park in the free space in between them. The surprised drivers may think that it’s magic. We call it #smarteffect: how it feels to park a smart.

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24 items

Grand Prix Cannes Lions
SHOPLIFTERS

Retail & e-Commerce

SHOPLIFTERS

HARVEY NICHOLS, ADAM&EVEDDB

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Gold Cannes Lions
PARTY

Alcoholic Drinks

PARTY

AB INBEV, DEL CAMPO SAATCHI & SAATCHI

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Gold Cannes Lions
NEVER ALONE TV

Alcoholic Drinks

NEVER ALONE TV

DIAGEO, AMVBBDO

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Gold Cannes Lions
ROCKET CAR

Cosmetics & Toiletries

ROCKET CAR

OLD SPICE, WIEDEN+KENNEDY

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Gold Cannes Lions
WHALE

Cosmetics & Toiletries

WHALE

OLD SPICE, WIEDEN+KENNEDY

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Gold Cannes Lions
JUSTINO

Entertainment & Leisure

JUSTINO

LOTERIAS Y APUESTAS DEL ESTADO, LEO BURNETT

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Gold Cannes Lions
TINY DANCER

Financial Products & Services

TINY DANCER

JOHN LEWIS, ADAM&EVEDDB

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Gold Cannes Lions
BLOOD

Fast Moving Consumer Goods

BLOOD

SCA HYGIENE, AMVBBDO

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Gold Cannes Lions
UNDER ARMOUR PHELPS

Durable Consumer Goods

UNDER ARMOUR PHELPS

UNDER ARMOUR, DROGA5

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Gold Cannes Lions
FOREST

Financial Products & Services

FOREST

GEICO, THE MARTIN AGENCY

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Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
HOW TO GET PERFECT RED LIPS

Charities & Appeals

HOW TO GET PERFECT RED LIPS

MAKE LOVE NOT SCARS, OGILVY & MATHER MUMBAI

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Gold Cannes Lions
HOW TO APPLY EYELINER

Charities & Appeals

HOW TO APPLY EYELINER

MAKE LOVE NOT SCARS, OGILVY & MATHER MUMBAI

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Gold Cannes Lions
LOOK WHO'S DRIVING

Viral Film

LOOK WHO'S DRIVING

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
HIGH SCHOOL GIRL?

Viral Film

HIGH SCHOOL GIRL?

SHISEIDO CO., WATTS OF TOKYO

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Gold Cannes Lions
HOUSE OF CARDS - FU 2016

Use of TV/Cinema Film

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Silver Cannes Lions
TRIP

Alcoholic Drinks

TRIP

AB INBEV, DEL CAMPO SAATCHI & SAATCHI

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Silver Cannes Lions
ENVY

Healthcare & Pharmacy

ENVY

SVENSON, TAPSA | Y&R

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Silver Cannes Lions
MOVING

Healthcare & Pharmacy

MOVING

SAVANT, J. WALTER THOMPSON ARGENTINA

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Silver Cannes Lions
TALCUM

Clothing, Footwear & Accessories

TALCUM

PACIFIC BRANDS, CLEMENGER BBDO MELBOURNE

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Silver Cannes Lions
TRIM

Clothing, Footwear & Accessories

TRIM

PACIFIC BRANDS, CLEMENGER BBDO MELBOURNE

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Silver Cannes Lions
SHOWER

Clothing, Footwear & Accessories

SHOWER

PACIFIC BRANDS, CLEMENGER BBDO MELBOURNE

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Silver Cannes Lions
FASHION TO BE FREE

Clothing, Footwear & Accessories

FASHION TO BE FREE

DAVID DELFIN, DDB SPAIN

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Silver Cannes Lions
LAST

Clothing, Footwear & Accessories

LAST

NIKE, WIEDEN+KENNEDY

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More Entries from BBDO PORTUGAL

24 items

Bronze Cannes Lions
#SMARTEFFECT

Guerrilla Marketing & Stunts

#SMARTEFFECT

MERCEDES BENZ, BBDO PORTUGAL

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Bronze Cannes Lions
#SMARTEFFECT

Live Advertising and Events

#SMARTEFFECT

MERCEDES BENZ, BBDO PORTUGAL

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Bronze Cannes Lions
#SMARTEFFECT

Sculptural Brand Installation & Experience

#SMARTEFFECT

MERCEDES BENZ, BBDO PORTUGAL

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Shortlisted Cannes Lions
PEAS

PEAS

BACARDI, BBDO PORTUGAL

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Shortlisted Cannes Lions
#SMARTEFFECT

Cars & Automotive Products & Services

#SMARTEFFECT

MERCEDES BENZ, BBDO PORTUGAL

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Shortlisted Cannes Lions
JOE LUIS

JOE LUIS

BPP, BBDO PORTUGAL

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Shortlisted Cannes Lions
GYM

Publications & Media

GYM

PUBLICO, BBDO PORTUGAL

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Shortlisted Cannes Lions
ORGASM

Publications & Media

ORGASM

PUBLICO, BBDO PORTUGAL

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Shortlisted Cannes Lions
BRAIN

Publications & Media

BRAIN

PUBLICO, BBDO PORTUGAL

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Shortlisted Cannes Lions
TIT

Publications & Media

TIT

PUBLICO, BBDO PORTUGAL

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Shortlisted Cannes Lions
WORLD

Publications & Media

WORLD

PUBLICO, BBDO PORTUGAL

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Shortlisted Cannes Lions
CHAIN

Commercial Public Services

CHAIN

OPTIMUS, BBDO PORTUGAL

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Shortlisted Cannes Lions
CHAMPIONS

Commercial public services

CHAMPIONS

OPTIMUS, BBDO PORTUGAL

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Shortlisted Cannes Lions
MOVEMENT

Commercial Public Services

MOVEMENT

PUBLICO, BBDO PORTUGAL

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Shortlisted Cannes Lions
TERESA

Public health & safety

TERESA

PRP, BBDO PORTUGAL

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Shortlisted Cannes Lions
THANKS

Public Awareness Messages

THANKS

PORTUGUESE FEDERATION OF SPORTS FOR DISABLED, BBDO PORTUGAL

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Shortlisted Cannes Lions
DANCER

Point of Purchase: Large Scale

DANCER

DIFERENCAS, BBDO PORTUGAL

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Shortlisted Cannes Lions
SOCCER PLAYER

Point of Purchase: Large Scale

SOCCER PLAYER

DIFERENCAS, BBDO PORTUGAL

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Shortlisted Cannes Lions
FIREMAN

Point of Purchase: Large Scale

FIREMAN

DIFERENCAS, BBDO PORTUGAL

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Shortlisted Cannes Lions
#SMARTEFFECT

Cars & Automotive Products & Services

#SMARTEFFECT

MERCEDES BENZ, BBDO PORTUGAL

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Shortlisted Cannes Lions
THE SMALLEST CAR DEALERSHIP EVER

Special Build

THE SMALLEST CAR DEALERSHIP EVER

MERCEDES BENZ, BBDO PORTUGAL

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D EFFECT

Titanium and Integrated

D EFFECT

DIFERENCAS - CHILD DEVELOPMENT CENTER, BBDO PORTUGAL

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JOSÉ AMOURINHO

Foods

JOSÉ AMOURINHO

COFACO, BBDO PORTUGAL

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POOR ELIAS

Foods

POOR ELIAS

COFACO, BBDO PORTUGAL

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