Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve
THE SMALLEST CAR DEALERSHIP EVER
BBDO PORTUGAL, Lisbon / MERCEDES BENZ / 2016
Awards:
Shortlisted Cannes Lions
1 of 0 items
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BriefExplanation
The smallest car dealership ever is an installation that fits in a single parking space, engaging with people on the street. It was built to demonstrate that it can be made better use of available parking space in the city, by owning a smart. Where others can only fit a car (if it’s not too big), we can fit a whole dealership. Showcasing the product in a self-explaining way, its benefits, and selling it. 1500 people visited, 600 booked test-drives, 57 people bought it. In 6 days.
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