Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve
#SMARTEFFECT
BBDO PORTUGAL, Lisbon / MERCEDES BENZ / 2016
Awards:
Bronze Cannes Lions
1 of 0 items
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BriefExplanation
Two very special cars are parked in a busy city street. There’s a narrow parking space in between them. When non-smart drivers try to park there, the two “ordinary” cars start shrinking in real time, creating more available space for the surprised driver. A message is delivered in one of the shrinking cars - “Suddenly the city makes room: that’s how it feels to park a smart”.
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