Direct > Strategy

SURVIVAL BILLBOARD

McCANN LONDON, London / MICROSOFT / 2016

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Launch / Re-launch in Direct

24 items

Grand Prix Cannes Lions
THE SWEDISH NUMBER

Travel, Transport & Leisure

THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION, INGO

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Gold Cannes Lions
BREWTROLEUM

Food & Drinks

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
#DADDO

Fast Moving Consumer Goods

#DADDO

PANTENE, GREY NEW YORK

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Gold Cannes Lions
#OPTOUTSIDE

Retail, e-Commerce, Restaurants & Fast Food Chains

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

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Gold Cannes Lions
SUGAR DETOX

Retail, e-Commerce, Restaurants & Fast Food Chains

SUGAR DETOX

INTERMARCHE, MARCEL

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Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
MCWHOPPER

Use of Print or Standard Outdoor

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
STRAIGHT OUTTA

Co-Creation & User Generated Content

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

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Gold Cannes Lions
BREWTROLEUM

Acquisitions

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
MA PLACE EST DANS LA SALLE

Launch / Re-launch

MA PLACE EST DANS LA SALLE

PRODISS, FF PARIS

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Gold Cannes Lions
SUGAR DETOX

Launch / Re-launch

SUGAR DETOX

INTERMARCHE, MARCEL

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Gold Cannes Lions
VAN GOGH BNB

Experience Design

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
#OPTOUTSIDE

Integrated Campaign led by Direct

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

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Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Direct

MCWHOPPER

BURGER KING, Y&R NZ

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Silver Cannes Lions
THE FAIREST NIGHT OF ALL

Food & Drinks

THE FAIREST NIGHT OF ALL

AB INBEV, DEL CAMPO SAATCHI & SAATCHI

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Silver Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Durable Consumer Goods

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

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Silver Cannes Lions
VAN GOGH BNB

Travel, Transport & Leisure

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Silver Cannes Lions
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

Dimensional Mailing

THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER, OGILVY GERMANY

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Silver Cannes Lions
SUGAR DETOX

Use of Ambient Media: Small Scale

SUGAR DETOX

INTERMARCHE, MARCEL

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Silver Cannes Lions
VAN GOGH BNB

Use of Ambient Media: Large Scale

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Silver Cannes Lions
LE BON

Use of Broadcast

LE BON

LIDL, INGO

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Silver Cannes Lions
#DADDO

Use of Broadcast

#DADDO

PANTENE, GREY NEW YORK

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Silver Cannes Lions
THE DAILY CATCH

Use of Print or Standard Outdoor

THE DAILY CATCH

METRO, SERVICEPLAN

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More Entries from McCANN LONDON

24 items

Grand Prix Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Media / Entertainment

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Use of Digital Platforms

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Ambient Experiential & Immersive Digital

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Experience Games

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Advertising and Events

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Co-creation & User Generated Content

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Innovation in Visual Storytelling and Branded Entertainment

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

Media & Publications

SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Live Brand Experience

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail & Customer Promotions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Launch / Re-launch

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Adapted Billboards / Posters

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FOOTBALL DECODED

Excellence in Brand Integration & Sponsorships

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Launch / Re-launch

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign led by Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SQUADVERTISER

Integrated Multi-Platform Campaign (Online & Offline)

SQUADVERTISER

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FRIEND COMPASS

Innovative Use of Social for Mobile

FRIEND COMPASS

MOMONDO GROUP LTD, McCANN LONDON

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Bronze Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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